Visual Research and Development
Gemma Penya Ferrer
Visual researcher working across the fields of art, fashion industry and culture.
Her work involves delving into digital and physical archives, including private collections, to unearth visual content for brands, photographers, art directors, and advertising agencies. Her role is crucial in transforming their ideas and visions into tangible visual material for various projects.
Approaching each project with aesthetic sensibility, Gemma also extends her expertise to offer – Treatment Design and Stock Media Management for film and editorial sectors.
From 2018 to 2021, Gemma served as the Editor of Bound Magazine, an internationally distributed publication. She continues to curate the magazine's "Evocative Objects" section, dedicated to rescuing forgotten objects from archives and sharing their compelling stories.
In 2022, she co-founded Progresso, an Art publishing house exploring the idea “Every book is an archive”.
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gemmapenyaferrer@gmail.com
Research Diary
Editor-in-Chief Progresso Books
Press
Visual Research and Development for Balenciaga, Nike, Ralph Lauren, Prada, Burberry, Vogue, Zara, Steven Meisel, Peter Lindbergh, Lancome, New York Public Library, Diptyque, Mid/Night Cosmetics, Bmw, Volkswagen, Desigual, Loreal, Txema Yeste, Santa&Cole, Marset, Mango, Puma x Fenty, Kaleos, Active Wear, The Plant Magazine, Arper, Adolfo Dominguez...