Visual Research

Gemma Penya Ferrer

Visual Researcher and Creative Director working across the fields of art, culture and fashion.

Gemma digs for content in digital and physical archives as private collections for brands, advertising agencies, film / art direction treatments and documentaries.

She approaches every brief with aesthetic sensibility, allowing her also to offer creative consultancy concentrated on beautifying the archive footage, as a way of creating new narratives.

From 2018 to 2021 she has been Editor of Bound Magazine, an international distributed publication, where she still curates the section named “Evocative Objects” that rescues forgotten objects from archives and narrates their stories.

In 2022, she co-founded Progresso, an Art publishing house exploring the idea “Every book is an archive”.


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Cofounder Progresso Books

2023©. Gemma Penya Ferrer.
All rights reserved.